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Customer Profiling Techniques & Procedures

Creating and Executing World-Class Customer Experiences

The ability to profile your customers has become an important skill in today’s competitive and customer-oriented business environment. Customer profiling will give your organisation the ability to better understand your existing customer base and identify potential new business opportunities. Customer profiling, coupled with marketing analytics, provides key customer insight that can help customer service, sales and marketing professionals increase profitability and customer loyalty. In addition, customer profiling information can be pivotal in improving your customer service initiatives.

This training is designed to give participants the techniques and procedures they require to gain insight into the behavior of their customers. In any industry, the first step to finding and creating profitable customers is determining what drives profitability. This leads to better prospecting and more successful customer relationship management.

Effectively profiling your customers helps define what makes your company unique as compared to other businesses in your industry. The course will give you the skills to increased call center efficiency, streamlined sales and marketing processes, and increased customer service satisfaction.

Key Highlights

  • Implement innovative customer profiling techniques to drive positive business change
  • Use customer profiling information to enhance customer satisfaction and promote loyalty
  • Measure and assess the effectiveness of customer service standards
  • Use customer segmentation to target and strengthen your sales and marketing initiatives
  • Enhance verbal and nonverbal communication effectiveness

Training Objectives

By the end of the course, participants will be able to:

  • Utilise customer profiling techniques and procedures to identify underdeveloped market segments
  • Design effective customer satisfaction surveys
  • Employ customer profile information to proactively generate additional sales
  • Set SMART goals for continuous improvement
  • Work effectively with each of the four customer temperament styles

Benefits to your Organization

  • Improved professional image and brand recognition
  • Increased customer satisfaction and retention
  • Enhanced inter / intra departmental communication effectiveness
  • Increased profitability through improved market customer segmentation
  • Greater market insight and penetration for products and services
  • Improved marketing efficiency

Who Should Attend

This training course is suitable to a wide range of professionals but will greatly benefit

  • Customer Service Professionals
  • Team Leaders & Supervisors
  • Administrators
  • HR & Training Professionals
  • Accounts Personnel
  • Sales & Marketing Professionals
  • Public Relations Personnel

Compressed Program Outline ( Please Contact us for a Detailed Program Outline)

Fundamentals of Customer Profiling Techniques and Procedures
Customer Segmentation, Data Mining and Market Analysis
Communication and Interpersonal Skills Development 
Customer Profiling Techniques to Enhance Customer Satisfaction and Loyalty   
Personal Development for Continuous Improvement

Pioneers in Global Leadership and Quality Training and KM Consultancy