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Customer Profiling Techniques & Procedures
Creating and Executing World-Class Customer Experiences
The ability to profile your customers has become an important skill in today’s competitive and customer-oriented business environment. Customer profiling will give your organisation the ability to better understand your existing customer base and identify potential new business opportunities. Customer profiling, coupled with marketing analytics, provides key customer insight that can help customer service, sales and marketing professionals increase profitability and customer loyalty. In addition, customer profiling information can be pivotal in improving your customer service initiatives.
This training is designed to give participants the techniques and procedures they require to gain insight into the behavior of their customers. In any industry, the first step to finding and creating profitable customers is determining what drives profitability. This leads to better prospecting and more successful customer relationship management.
Effectively profiling your customers helps define what makes your company unique as compared to other businesses in your industry. The course will give you the skills to increased call center efficiency, streamlined sales and marketing processes, and increased customer service satisfaction.
By the end of the course, participants will be able to:
Benefits to your Organization
Who Should Attend
This training course is suitable to a wide range of professionals but will greatly benefit
Compressed Program Outline ( Please Contact us for a Detailed Program Outline)
Fundamentals of Customer Profiling Techniques and Procedures
Customer Segmentation, Data Mining and Market Analysis
Communication and Interpersonal Skills Development
Customer Profiling Techniques to Enhance Customer Satisfaction and Loyalty
Personal Development for Continuous Improvement
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