24 – 28 February 2020
The Capital Hotel, Sandton City,
South Africa


20 – 24 April2020

Laico Regency Hotel
Uhuru Hwy, Nairobi, Kenya


08 – 12 June 2020

The Golden Tulip Media Hotel, Al Bashar, Dubai,
United Arab Emirates


10 – 14 August 2020

The Capital Hotel, Sandton City,
South Africa


26 – 30 October 2020

​The Premier Cape Manor Hotel,
Waterfront, Cape Town, South Africa



14 – 18 December 2020
The Capital Hotel, Sandton City,
South Africa

Strategic Communications, Crisis Management And Effective Public Relations

Incident & Crisis Response Communication Skills in the age of Social Media

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DATES AND VENUES

Pioneers in Global Leadership and Quality Management 

also available for 10 day training courses and 2 to 3 days In-House 

email us, ​​​​​​Chat with us, on WhatsApp or Chat system below or ​Simply leave us a Message on the Chat system and we'll get back to you

About this Training
What do the 2010 British Petroleum spill, the disappearance of Malaysia Airlines flight MH 370, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved

When things go wrong, as they sometimes do, business communication is called upon to help the organization turn its reputation around. this comprehensive and practical course has been designed to boost and sharpen your overall business communication, media relations, branding and CSR skills to help position yourself as a strategic advisor within your organization; and equip you with the latest tools to effectively plan and manage stakeholder communication. We map out a holistic reputation management journey that will equip delegates with new ideas, thoughts and tools to take their communication function to the next level.

This training will include:

  • Develop practical skills enabling effective communication at the time of an incident
  • Familiarize students with both techniques & technologies involved in crisis communication
  • Provide a health-check for your personal & organizational readiness
  • Provide the confidence to know that your response strategies are appropriate and effective
  • Build relevant knowledge through exploring relevant case studies and practical exercises
  • Develop flexible creative and well motivated teams


Impact to you and your Organization:

  • Apply strategic thinking to tactical communication initiatives.
  • Develop and execute creative, strategic corporate communications campaigns.
  • Effectively manage the media and handle difficult media inquiries.
  • Re-coup from bad public relations and image crises.
  • Successfully incorporate social media with current communication programs.
  • recognize the importance of encouraging your organization to be outward-facing
  • review your current public relations performance, and audit your communications develop a public relations strategy
  • use your current communications more effectively, and identify new opportunities


Who should Attend
From UN Agencies, Governments, Foreign Ministries, Foreign Missions, International Organizations, Major Corporations, Trade Unions, Political Parties and NGOs

This training Seminar is suitable for a wide range of professionals but will greatly benefit:

  • Health, Safety & Environment Professionals
  • Management team tasked with the direct delivery of internal and external communication activities or oversight of specialist sub-contractors with this responsibility in a time of crisis
  • Senior operations personnel with responsibility for managing teams whose role includes public relations and or internal communication during a time of crisis
  • Those holding responsibility for the strategic use of Public Relations and with responsibilities for business resilience


Compressed  Key Topics (Please contact us for a full Program Outline)

Orientating to Communication at The Time of a Crisis or Incident

Creating A Crisis or Incident Plan

Media Management

​Communication Formats & Strategies (Includes Practical Exercises)

Social Media & Crisis Communication

Strategic PR Management

PR Strategy and Planning Campaigns

Reputation Management

Strengthening the Suite of Strategies and Communication Skills for Effective Media Awareness And Liaison

Creating a Strategic Digital Communications Framework

Best Practices For Effective Stakeholder Communication and Engagement